ONLINE REPUTATION MANAGEMENT

 

Sinethemba Community Care Center- Online Reputation Management

Mission and Values

Our Mission

Through all the work that we do, we ensure that our community learn how to live with AIDS, not die from it. The Sinethemba Community Care Center strives to eliminating new infections through HIV education, improving the health and well-being of persons living with HIV/AIDS, offer community development programs, and assisting orphans and other vulnerable children and youth (OVCY children included).

Our Values

How we deliver our work is vital to our success.

• Excellence- Deliver our services with competence and impeccable quality.
• Respect-Treat the patient and colleagues with care and compassion.
• Ambitious for change
• Working together as one family
• Drawing on diverse lived experiences
• Integrity- Provide services in an honest and ethical manner.

Monitoring Online Sentiments

As an NGO we track content metrics to see if we are heading in the right direction. Our common metrics include rankings, traffic, leads, conversion rates, and social media engagement. The best way to track our social media mentions is to use a social media management platform with a built-in social mention tracking tool. These platforms gives us access to a platform where we can explore our mentions, publish content, and manage engagement.

Engaging with our audience

Responding promptly- We ensure that we respond quickly and sincerely to comments and reviews. This shows that we care about our clients and are invested to their experiences. Engaging with our audience is an effective way to build a positive online reputation. We react to both positive and negative online comments, propose solutions for unsatisfied clients and answer questions users ask. Engaging regularly with our audience is crucial to manage how our stakeholders perceive the NGO.

Quality content

The NGO developed a calendar to help keep the team organised and on track, this can help prevent last minute scrambling. We use visual content such as images and videos which assists people to understand our projects and connect with Sinethemba Community Care Center.

Influencer Marketing 

By aligning with trusted influencers of our target audience whos values match our mission, Sinethemba CCC can tap into their network and communities. This helps us drives increased  reach and conversation of the NGO's goals, and assists Sinethemba Community Care Center to give visibility among potential donors and followers.

Manage negative feedback

A quick response is always key to negative comments on our NGO social platforms. As an NGO, we respond promptly and politely. the NGO responds to negative comments within 24 hours. Swift and courteous responses to negative comments demonstrates our commitment to client feedback and providing positive experiences.

Search Engine Optimisation

A strategy that helps Sinethemba CCC manage negative results and online content. We optimize Sinethemba Community Care Center's website and content to improve search engine rankings. This involves using relevant keywords, creating quality content, and obtaining backlinks from reputable resources.